Cookies, web tracking and web analytics
ZEISS uses cookies and similar technologies (hereinafter referred to only as "cookies") for various purposes. Cookies are text files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone, etc.).
Information can be stored in cookies that arises in connection with the respective end device. The purpose of use depends on the type of cookie in question. The cookies used are divided into the following categories.
Technically necessary cookies
Technically necessary cookies are required for basic functionalities of a website, e.g. for storing their consent or refusal for the use of cookies, language selection for the website, access to password-protected areas, shopping cart functionalities and the like. The data processing is based on Art. 6 (1) lit. f GDPR.
Statistics cookies
Cookies of this category record statistical information about your visit in order to optimize the performance of the website based on your anonymized user behavior, e.g. which web pages are visited how often, from which pages of origin the website visitors come, how short or long are the loading times and the like. The data processing is based on Art. 6 (1) lit. a GDPR.
Functional cookies
Cookies in this category enable us to provide advanced functions. These functions may be provided by us or by third-party providers whose services we have integrated on our pages. If you do not allow these technologies, some or all of these services may not work as intended. Functional cookies are used, for example, to enable certain website features such as playing videos or embedding a map service. These cookies collect anonymized information, they cannot track your movements on other websites. The data processing is based on Art. 6 (1) lit. a GDPR.
Marketing cookies
Cookies in this category help to personalize the user experience on our website. For this purpose, we collect information to gain insights into target groups in order to be able to play out content that is more relevant to the user and adapted to his or her interests. It is also used to measure the effectiveness of advertising campaigns. This information may be shared with third parties, such as advertisers. Cookies used to improve targeting and advertising are sometimes linked to third-party site functionalities. The data processing is carried out on the basis of Art. 6 (1) lit. a GDPR.
Social media cookies
Cookies in this category are used by a number of social media services that we have added to our website to allow you to share content with your friends and networks. These cookies are able to track your browser across other websites and build a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools. The data processing is based on Art. 6(1) lit. a GDPR.
